Hello

I’m Ashley and I’m the Creative Director for the Arbor Day Foundation.

I am passionate about creativity. I respect hard work. I admire kindness. I believe we should all laugh out loud more often and give more than we take. And I strive to make the world a little better and more beautiful with every campaign, idea, and project I touch.

Prior to my time at the Foundation, Swanson Russell was my home away from home. SR is an advertising agency with a 50+ year history in Nebraska. Most of the creative work on this site was done in collaboration with the awesome people there.

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My approach to creative work is all about strategy.
You have to know what problem you’re solving before you can actually move the needle. Without strategy, a pretty picture is just a pretty picture. With it, you inspire action.

Photo Credits: 
Geoff Johnson Photography